3 Things You Need to Know About LED Message Board Signs

Photo of the St. Paul Lutheran Church school LED message board sign

What’s the first feature customers see when they approach your business? The signage. At a basic level, a business sign tells customers where they are, draws their attention and attracts them into your business. But that’s just a starting point. When you want your business or organization to be truly noticed, you should consider the extra power of LED (Light Emitting Diode) message board signage.

LED message board signs are becoming more and more popular. Why? Signs showing LED displays are bright, dynamic and eye-catching — they stand out! Only an electronic message center is versatile enough to display targeted messages for a specific audience. People, of course, are drawn to viewing content on smartphones, tablets and computers. Digital is the norm, and customers have come to expect digital everywhere. So LED displays tap into our customers’ thirst for interaction. If you’ve ever been drawn to a sign showing a video, you’ve experienced the power of LEDs.

So would an electronic sign be worth it for your business? As your NJ sign store, we work with customers like you regularly to select the right sign for your needs. Let’s answer the 3 most frequently asked questions about LED signs.

What is an LED Message Board Sign?


First, let’s explain the word “LED.” An LED is a light emitting diode — an electronic light source — different from standard light bulbs. LEDs last for many years, generate less heat and consume less energy. These energy-efficient dynamos are easier to work with and have revolutionized signage. The life expectancy of LED is 50,000 to 100,000 hours, depending on the LED. An LED rated for 50,000 hours means operating 10 hours per day for 13 years!

An LED electronic message sign consists of thousands of these tiny lights. Other names for LED signs are: 

LED signs are made up of individual panels, or modules, which allow the signs to be built to almost any size. Each module contains LEDs arranged in clusters, known as pixels. Pixels are the basic building block of any content. 

A high-quality color sign will have three diodes per pixel: one red, one green and one blue. The distance between the center of one pixel to the center of the next determines the resolution of the sign. This measurement is expressed in millimeters and is called “pixel pitch.” In general, the lower the number, the higher the resolution and the image quality of the sign. And, no surprise, the lower the pixel pitch, the higher the price.

What Are the Benefits of an LED Sign? 

Who Should Consider Investing in an LED Sign? 

Depending on your funds, your organization may be more profitable with an LED sign if you have access to vehicle or pedestrian traffic to promote events and products. The greatest advantage of LED signage is increasing your interaction with customers. 

Think of your sign as part of your marketing budget. Advertising with an LED sign is less expensive than traditional advertising, and more responsive and flexible.

According to Larry Gliozzi, owner of Loumarc Signs, signs containing electronic message centers are popular with urgent care centers, municipalities and auto repair shops. 

“But just about anybody who has information to communicate or who wants to increase customers can profit from them,” he said.

Not sure if an LED sign is a match for your needs? Please call us, your NJ sign store, at 908-575-4000 to answer any questions. We will help you make the right decision on investing in the custom sign that fits your specific needs and budget.

How can we craft uniquely memorable signage for you?

Experience the elevated visibility you earned. Whether you decide to visit our Hillsborough, NJ office, give us a call at (908) 575-4000, or write us below, we're excited to assist you.

As your preferred NJ sign company, we pride ourselves on providing a range of premium sign solutions - from channel letters and acrylic signs to captivating cut metal letter signs.

What to expect

Loumarc Signs meeting client


At Loumarc Signs, our partnership begins with a strategic conversation, aimed at understanding your vision and aligning our paths towards your grand success. Our expert team is here to generate clear expectations, answer your clarifying questions, and foster a beneficial relationship built on mutual understanding. We are not just sign makers, we are partners on your journey of recognition and achievement, always ready to provide the guidance you need.


Once we grasp your objectives, our team at Loumarc Signs will tactically survey your sign location, capturing every detail to create a design that embodies your brand. Utilizing our experience, we ensure your vision is accurately manifested with an image that stands out. Our goal isn't merely execution; it's the successful amplification of your brand's visibility in the marketplace.

Loumarc Signs designs visibility for their clients
Loumarc Signs designs visibility for their clients


With all approvals in hand, our expert team at Loumarc Signs stands poised to transform those designs into compelling, brand-enhancing awareness. We're here to remove weight on your shoulders. Throughout this transformative journey, we'll maintain clear, calculated touch points, keeping you informed on milestones such as zoning approvals. Our strategic partnership grants you more time to focus on your core business, while we handle the art of making your brand's image resonate in the marketplace.

I'm Eddie Palardy your first point of contact. Having been a business owner I know what it means to desire great brand visibility. I'll be your stratgic partner to greater brand awareness.

Everyone's journey and goals are different. We understand that we're a step towards those goals. Reach out and tell us your vision.

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25 years in business!

High-end full service sign experts

At Loumarc Signs, we are seasoned craftsmen, artfully elevating your brand's visibility. Since 1994, we have proudly served New Jersey, New York, and beyond, nurturing brands with strategic precision. Our commitment is not just to create signage, but to provide a tactical advantage that amplifies your brand's awareness, recognizing its worthy image.

Let us join you in the journey of transformation and evolution, where your brand's success is also our success. With our partnership, your brand's appearance will inspire and awaken understanding.

Discover how Loumarc Signs can assist you in carving out an exalted place for your brand

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